Seafood industry embarks on second year of promise

The New Zealand seafood industry has launched the second year of a campaign that will reinforce the Promise made to the people of New Zealand in 2017.

Last year, the industry admitted not always getting it right but promised to continue to raise the bar around innovation, sustainability, transparency and environmental responsibility.

Industry representatives have gone port to port this year highlighting the industry code of conduct that backed up the Promise made last year and received unequivocal support to zero tolerance on bad behaviour or bad practises.

The ports visited include Nelson, Greymouth, New Plymouth, Tauranga, Whitianga, Auckland Leigh, Gisborne, Timaru and Lyttleton, with Mangonui, Whangarei, Hawke’s Bay, Port Chalmers and Bluff scheduled in the next month.

The advent of cameras on vessels is not something the industry opposes and is committed to full transparency.

The ongoing campaign has two themes – sustainability and guardianship with some 97 percent of all the fish landed from New Zealand waters is from fish stocks certified as sustainable by the Ministry for Primary Industries’ scientists.

Read more on the industry commitment to Sustainability and Responsibility